The Do’s & Don’ts of Email Marketing

Good Practice Is The Best Practice

A business must market its products or services to the public in order to gain new customers. But the marketing process is a complicated one. After all, there are a lot of potential customers floating through the world. On top of that, there are dozens of different marketing vehicles to propel one’s product through the public. Knowing who to market to as well as how to market, is the whole nine yards.

At least those in the regenerative therapy industry have one very important thing going for them – they sell a product that is in high demand. Everyone wants to look and act younger. Therefore, if a regenerative therapy company has someone’s email address, that means that this individual is either a previous customer or that they have expressed interest in learning more. Either way, such an individual should be an easy sale. The only thing left is marketing.

The Power Of Email

Email is an incredibly effective marketing tool. According to the Dandelion Marketing website, email marketing is more effective in reaching a target audience than almost any other form of communication. According to the Mail Chimp website, email is also one of the most cost-effective marketing strategies to implement.

For those on a tight budget, a carefully designed email marketing strategy is the best form of advertisement. In fact, according to the Forbes website, email marketing yields $42 dollars for every one dollar spent, the highest return-of-investment compared to every other form of marketing.

As with everything else in life, email marketing is only as effective as it is designed. As long as email marketing adapts these three guidelines and avoids the other three guidelines, one should have an effective and cost-efficient marketing strategy.

What to Include in an Effective Email Marketing Campaign

1. An email with no address is a puppy with no home
A million emails sent to random individuals will be less effective than a thousand emails sent to a carefully handpicked pool of targeted individuals. Before emails can be marketed, a targeted audience of people that are likely to become customers must be determined. Here are a few effective steps to create that emailing list.

Existing customers – A business owner should try to collect the email address of every previous customer.

Social media groups – For every product sold, there is a social media group of potential buyers. Just a bit of cyber investigation should reveal a treasure trove of email addresses. Countless Facebook rooms are dedicated to different sorts of regenerative medicine.

Newsletter – Everyone is interested in regenerative medicine. A smartly written newsletter, offering insights as well as product descriptions can compel a large audience. In addition, a newsletter will be read by customers as well as prospects engaging in some research.

2. Eye-catching subject line
If that subject line fails to intrigue, the email will most likely be castigated to the dreaded ‘TRASH’ folder. As a result, that subject line is the most important part of the email. Make sure the subject line follows these rules:

Short – The most effective subject lines are short, between 40 and 50 characters.

Personalization – Anything that can personalize a subject line, such as a name or a location, is much more likely to engage a person.

Concise – Try to sum up the email in that subject line. If the email is about a new product or a new sale, make sure the subject line conveys this.

3. Call to action
The trick to every successful form of marketing is that it results in a transaction. The email is but a crumb in a trail of breadcrumbs. Be sure to include a link in the email to your website or a landing page illustrating more benefits of regenerative therapy. Even better, add a form to obtain more data and information of prospects.

Avoid the Following When Implementing an Email Marketing Campaign

1. Don’t buy an email list
A company’s list of email addresses is one of its most valuable commodities. With a press of a button, a company can directly send an advertisement to people interested in their product. However, this list is difficult to accumulate. One tempting solution is to buy a list of email addresses. At best, such a shortcut may turn out to be ineffective. At worst, sending junk mail to countless people can actually hurt the reputation of a business.

2. Don’t send too many emails
Once interaction begins between a potential customer and a business, if a sale never transpires, it is most likely the fault of the company. One easy way for a company to tear up the contract before it gets signed is by flooding the potential customer’s email. Go easy on the messages. Answer the potential customer’s questions in a single email. The last thing a salesman wants to become is a nuisance. Once this occurs, a potential customer will just take their business elsewhere.

3. Don’t make the body of the email too long
The message that is being conveyed in an email campaign should only require a sentence or maybe two. If a potential customer opened the email, that means that the subject line did the trick — it intrigued the individual. With that in mind, keep the email short and sweet. The meat of the email should focus on what they need to do next and end with a solid CTA.

Most people have the attention span of a gnat. Keep this in mind while composing the email. There are formulas to follow while writing an email. Check out this site from RockContent to examine five of the most popular email copywriting formulas.

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