Best Practices for Posting on Social Media

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Discovering the social media best practices is something that a lot of us never bothered to do. Chances are, if you are running a medical practice, information technology is one of the last concerns on your list, right above your step-mother’s new hair-curler. But a practice with an SEO friendly website will gain Google’s approval thus, propelling countless customers through that practice’s door. Ultimately, a website that is helpful to users will generate much more revenue. 

Best of all, maintaining a website, so that it meets Google requirements, is not so difficult. At first, getting straight As when Google grades your site seems impossible, considering that the Google algorithm is changing constantly. However, the most important factor to Google, will always be the website’s content and how it is updated. As long as the website follows a few social media posting guidelines, it should be stamped with a sparkling Google approval!

 

Posting Frequency

 

As long as an individual posts something that is engaging and gets feedback, the post is considered beneficial to the World Wide Web. In other words, if all of someone’s posts were captivating and each garnered hundreds of comments, this person could post every second of the day. But there really is no way to know how people will react to a post. If a website continues to post comments that are ignored, this could damage the website’s Google score after a while. 

As a result, one should only post about three times a week, not on the weekend. Nothing is more annoying than receiving a litany of postings you don’t care about. If a user gets annoyed with a barrage of postings from a website, they could just click a switch and remove that website from their feed permanently. Hopefully, users will love your postings. If they don’t, the more that you send them, the higher probability that they take steps to remove you from their social media page.

Social Media Best Practices Posting content – What

 

When creating a post, by far the most important thing is to make it interesting. This is not as intimidating as it sounds. After all, anyone who receives your post is interested in updates from your practice, your industry or both. With this nugget in mind, it should not be so difficult to create interesting content. 

 

Constantly, keep an eye on what is going on across the world regarding your industry. Are there new therapies or medicines? Is the condition that you treat worsening? Is it spreading in some locations? Any new studies on the condition’s causes? There is always an engaging article to write. The hard part could be finding it.  

 

Posting content – How

 

When you finally find a good topic you could just post it to social media. However, if you re-write in your own words and then post original content, Google will admire your hard work. Re-writing is a cinch. Just summarize the article in a few paragraphs. 

 

Introduction – Summarize the article in two or three sentences.

 

Body – Two paragraphs are enough to provide the details.

 

Conclusion – Reword the introduction.

 

Be sure to cite the news article that you used. 

 

Social Media Best Practices Videos

 

Everyone loves to watch videos. However, no one likes to click on unfamiliar things on the internet. As a result, if there is a video in your posting, make sure the user knows what it is, where it comes from, and most importantly, ensure the user that the video is safe to click on. 

 

There are some requirements for the video so that it is easily accessible by users.

Instagram:

  • Resolution – 1080 x 1080 pixels
  • The ratio should be 9:16 (vertical)
  • Never exceed 4GB for file size

Facebook:

  • Resolution – at least 1280 x 720 pixels
  • The ratio should be 16:9 (full frame) or 9:16 (vertical)
  • Never exceed 10GB for file size

Twitter:

  • Resolution – 1920 x 1080 pixels
  • The ratio should be 16:9 (full frame)
  • Never exceed 5GB for file size

LinkedIn:

  • Resolution – 1920 x 1080 pixels
  • The ratio should be 16:9 (full frame) 
  • Never exceed 5GB for file size

TikTok:

  • Resolution – 1080 x 1920 pixels
  • The ratio should be 9:16 (vertical) 
  • Never exceed 287MB for file size

Check out this updated link, to ensure that a video is up to current Google standards.

 

Social Media Best Practices Hashtagging

 

If you are like me, the only hashtag that you encounter during the day is served next to your egg sandwich during breakfast. In social media, hashtags are phrases or words preceded by a hash symbol (#). When included with a post, it serves as a lighthouse, so to speak. Social media users can find this post by searching the included hashtags. 

For example, a user just posted an image that reveals the five most common causes of erectile dysfunction. If the same user adds #erectiledysfunction, anyone searching about the subject will find the post. 

Hashtags are very helpful. By adding a hashtag to a post, suddenly your content is accessible to everyone, not just your followers. As a result, there is even more reason to make your posts interesting and original. A captivating post is all that is needed to gain an extra follower!

 

Posting Automation

 

Once you understand which posts attract clicks, you should be confident enough to automate postings. Different social media platforms allow users to schedule posts, videos and images as they see fit. In just a few hours, one could schedule an entire year of posts. Schedule holiday greetings and notices about upcoming sales.

Conclusion

 

The more work an individual puts into their website, the higher their SEO scores will become. Quality content is the single most important factor when it comes to search engine rankings. Devise content that would interest the site’s intended visitor and the site’s traffic should automatically increase.

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